Facebook Pixel Tutorial: Creating Custom Conversions and Custom Ad Targeting (2019)


Hi, this is Jacob Jacob LE video production.com. And in this tutorial, I’m going to show you
how to set up custom conversions for your Facebook pixel. Now what these are, are basically you’re tracking
a very specific page. So you can track for example, how many people
add things to their cart, you can track how many people go to your contact us page, or
go to your homepage, and then you can show Facebook ads in the future to people who took
these actions or visited these pages. As you can tell the video production I help
small business owners figure out their marketing figure out areas where they can have the biggest
impact, please let me know in the comments. Are you a business owner? Are you in marketing? I would love to know where you’re at. And if you have any ideas for videos, please
comment those down below too. So you do need to already have a facebook
pixel installed, I did a tutorial on installing one for WordPress all have a link to that
in the upper right corner. But you can have set one up with wicks or
Squarespace. If you want me to do a tutorial, let me know
other people have tutorials. Anyway. So I’m going to show you I’m just in my regular
Facebook account, I am going to go to business manager and select my business. And then the fastest way to business settings
is up, here’s the little gearbox, then I’m going to want to go to my pixel. So I’ll go to data sources right over here,
and then click on pixels. And this is my main pixel. So on the upper right corner, I’m going to
go open in events manager that is going to pull up. So you can create an ad based on every single
person who’s visited. So this is my total website traffic. So I could send an ad to everyone who’s visited
my website, but I want to get a little bit more specific. So I’m going to go to custom conversions. And this will let me set specific URLs to
track. I’m going to go to create a custom conversion. So I’ll just start by doing one for my homepage. So it’s all everyone who’s visited that URL,
I’m going to pull that up Jacob le video production calm, don’t I find you don’t need the HTTPS,
I’m just going to copy from here over hit copy, I’m going to punch it in on the URL,
I’m going to name this homepage. And then you could just add a category, just
for you to know, I’m just going to use lead for this.And you can also this is optional,
you can set a value. So if you say hey, every person who visits
the homepage is worth, let’s say 10 cents, to me. That’s just for reference. And you can kind of see if things are working
properly. So I have one for the homepage.AndI’m going
to go to create another one.So I think contact is going to be a good one.So I’m just going
to copy from here overcontact, go to category contact. So for the value, it’s the value for people
going to that page, not the value for you know each person that reaches. So I’m going to say 50 cents, this is just
for you. I will say if you prefer you can set this
up within your Facebook ads. So I could say ads conversion, click Continue. And instead of doing it there, I can also
define a new custom conversion. We could do add to cart and you can set it
up here as well. So it’s whichever one you want, I did want
to let you know that you can do either of those choices. So I am going to open up my Google Analytics. And what I’m looking for is pages with some
traffic, at least 100 people, if not more, like several hundred people, would be ideal. And I’m thinking of Who can I create specific
Facebook ads appealing to these people. So let me just open up my analytics. I’m going to go down, I’m on home to what
pages do people visit. So I’m going to go back to the last 90 days,
and see how many people are visiting each page. So the homepage is the most traffic, these
are my rates. So I’ll probably want to make that a custom
conversion. It’s people who’ve looked up how much I charge. I could also, you know potentially do the
about page or something targeted toward people who have visited my blog. I actually want a custom conversion with people
who have visited the blog but also have gone to some of my most popular blog posts because
I may want to create a specific message geared toward them. So I can actually include several URLs. So for example, this is my most viewed post
my blog. So I’m going to include that as well. And one more. So I’m doing three of them in total.Under
this and I’m going to name this blog, I’m going to set it up as view content. And value at let’s do five cents. Okay, so now I have these all set up. If I had online products, I definitely want
to have one for add to cart, and a thank you for your order. But this will work for me now. It’s just people who’ve gone to my contact
page, people who’ve looked up my rates and people who’ve gone to sign up for my email
list, we have all of these custom conversions. For our ad account. Since I actually have a number of additional
accounts, I’m going to go back to my business manager and under custom conversions. You can see there are these conversions, I
want to make sure that they’re all connected to my ad account. So these couple I already connected. But this one, I want to add assets connected
to the ad account this way, when I’m in that account, it will actually show up for me so
I can choose it and select it. Alright, so now that that is set up, I am
going to create an ad and talk about how it is set up. So what’s your marketing objective, I am going
to choose conversions. And that’s what I’m going to be tracking. So if I click Continue conversions is Yeah,
this is what I’m going to track. So for example, let’s say I have a Facebook
ad, and then sends people to a landing page. Now, for conversions, I could have people
who go to that landing page and actually place an order. So the page, the conversion event I set up
would be thank you for your purchase. So I would want to track that thank you for
your purchase. And then as I’m driving people, it will actually
track the exact number of people who click on the ad, and then place the order and get
taken to that page. So it could be you show your ad to 1000 people
and 10 people click to the landing page. And then three people actually place an order. You’ll see all of that on your Facebook. So it’ll say okay, yeah, you should we showed
it to 1000 people 10 people clicked on your link, but three people purchase, the way they’ll
know that three people purchased is because you have that conversion event that you’re
tracking, specifically with this ad. So the other thing that you can do is actually
show it to people who have visited specific pages. So for example, create a new audience, you
can do create a new custom audience. And you can do it, let’s say based on website
traffic. So you can show your ad to people who have
all your website visitors in the last 30 days, you can go up to 180 days. And you can also do people who visited specific
pages. So I could do only people who’ve been to my
blog and just show it to people who’ve been to the blog. So I could show it to everyone who’s visited
the blog, create an ad specifically geared at them, send them to a landing page, and
then with the custom conversions that I’m tracking, only track people who have made
a purchase. Anyway, that is everything for this tutorial,
please let me know down below if you have any questions. If anything was confusing, please comment
blueberry, if you made it to the end, it’s helped me know who actually watched all the
way through. Okay, so let’s do a really quick recap of
what we learned. So custom conversions. Basically, as you’re going if you create an
ad, you can send out to a website. So you’ll see on your Facebook manager, how
many people your ad went to how many people clicked on your page. But then you can also create custom conversions
to see how many of those people actually signed up subscribed, added something to their cart. So by creating these custom conversions, we
can actually track that exactly. Also, with our pixel set up. We can send ads specifically to our website
traffic based off of website visitors to a specific page or the entire website as a whole. So that is really why it is so important to
set that up properly. Anyway, please subscribe and click the bell
to be notified. I’ll have a ton more videos on Facebook ads,
Marketing your Small Business. Thank you so much. I’ll see you in the next video.

9 Replies to “Facebook Pixel Tutorial: Creating Custom Conversions and Custom Ad Targeting (2019)”

  1. Blueberry! Awesome tutorial Jacob, not a lot of people are showing this. My goal is to run ads for dentists. So would I then for 'conversion', track people who visited/booked an appointment and paste that landing page website to my audience? Then I can create a custom audience for people who visited my clients 'lead form' but didn't commit and also visited my clients facebook page? I think I can do both right? My last question is do I wait for a certain amount of impressions to start tracking or can I do this right away? Sorry for my long questions and thank you so much!

  2. I didn't understand the "Connect" part, you went over it very quickly without explaining what it is. I didn't see this step done in any other tutorial. What is it for? Does tracking not work without it?

    PS: When I try to do what you did, I get this message: "No Ad Accounts in This BusinessPlease choose a different account or tool."  (I am connected to my client's business manager)

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