How to Setup Your Facebook Pixel and Add it to WordPress


– The pixel. You’ve heard it whispered
in Facebook groups and you’re asking yourself, “What the heck even is this?” How am I gonna put it on my website? I don’t even know what to do!
This video will show you how. (gentle jingle) One of the most common complaints we hear from new advertisers has to do with the Facebook pixel. It’s this tiny little piece of code, but nobody has a clue
how to use it at first. So in this video, we’re
gonna break it down for you, make the pixel super simple to understand, and even simpler to install. And be sure to stick around
until the end of this video, where I’ll share my favorite tool for ensuring that your Facebook pixel is installed correctly. All right, first we need to know what the heck is a pixel
in the first place. A pixel is a tiny piece of code that you install on your website that sends information back to Facebook about which actions users
take on your website. Now, the first time you see the pixel, it might feel a little bit scary, ’cause it’s just a bunch of
jumbled up letters and numbers. But don’t worry, I’m gonna show you exactly where we’re going to put that and make it as easy as possible. So why is it important? Well, three things: the first is it helps
you measure your results. Because Facebook doesn’t
know what’s happening over on your website, and when you install the pixel, you give Facebook permission to understand who’s becoming a lead or who is purchasing your
products or services. The second thing that pixel does when it sends information back to Facebook is match up directly with
the ads that you’re running so that you can understand are people clicking your ad and what’s happening once they do. If they’re not clicking, or if you’re not making sales, you can use that information to improve your ad copy and creative. And finally, the Facebook pixel
helps you with retargeting. Now this one, once I figured out what the heck retargeting was, blew my mind! Have you ever been on a website, maybe you’re watching cat videos, and then all of a sudden, an ad calls you out for your love of cats? Well, that’s retargeting, and that’s what the Facebook
pixel can help you to do. When you install that
pixel on your website, Facebook knows that user was there and then you can serve
up targeted, relevant ads to the right person at the right time, based on the actions they
took on your website. When you log into your Facebook profile, come up to the top right-hand corner and click the dropdown. You’ll see the link to
advertise on Facebook. If you’ve never advertised before, you likely don’t have an ad account and therefore, you don’t have a pixel. is create an ad which
launches our ad account. The very first time that you sign in, this is the screen that you’ll see. It’s prompting you to jump right in and create a Facebook ad, but we don’t want to do that yet. So click “close” to go to the
Ads Manager General Dashboard. From there, come to the
top left-hand corner to these three lines where you’ll find all of the menu options
inside of Ads Manager. Now, there are a lot of options here, so don’t stress. Today is all about installing
the Facebook pixel, first and foremost. To do that, we’re gonna click Attribution, and this is gonna launch a new page where we’re creating a
Business Manager account. Now you might be thinking,
Business Manager? Wait, I thought I just needed a regular Facebook Ads account. In the past, you could use a
regular Facebook Ads account, but Facebook is now prompting us to use their more intuitive
and robust Business Manager. Don’t worry, we’re gonna
keep this super simple, so go ahead and click Create Account, then you’ll enter in your
business and account name. In my case, that would
be The Ad Strategist, your name, and your business email. Once that’s done, go ahead and click Next. Here you’re gonna add in all the rest of your business details, starting with your country
and then filling out all the rest of your personal information and mailing address. Before you click Submit, you just have to let Facebook know your intended business
use of this account. Is it to promote your
own goods or services or to act as a service
provider to other businesses? Now click Submit, and your Business Manager
account will be created. Once you’ve created your
Business Manager account, you’re gonna see this Business
Settings View on your screen. Now it looks like a lot
of data, don’t be scared. We’re actually not gonna do
anything on this page at all. Come back up to the menu, select All Tools to
expand the entire menu, and then click Events Manager. This is gonna launch a new screen where you can find your Facebook pixel. If data sources on the
screen isn’t selected, scroll over to the left and make sure you click that, and then come down to the ad account, that Business Manager account
that you just created, and click on this
beautiful big, green button that says set up your pixel. Now Facebook is gonna launch a new screen with a new popup giving you the code to manually install on your website. Now, this is what is called the base code. See this string of
numbers and letters here? We’re gonna take this pixel code and install it on the
header of your website. Now that sounds complicated, but I’m gonna illustrate
how to do it in WordPress. But don’t worry, if
you’re not on WordPress, we got you. Head on over to my YouTube channel by clicking the link in
the description below, where I’ll show you how
to install the pixel on different platforms like Squarespace, Leadpages or ClickFunnels. So let’s jump into WordPress. Now we’re install a plugin to make this as easy as pie. To find your plugins, go to
the left-hand column here, click Plugins, and then we’ll select to add a new plugin. Facebook has made this super simple, so all we’re gonna do is
search Facebook pixel. That’s it, now we just head on over to the official Facebook plugin and click install now. Once it’s installed, we’ll
choose to activate it. Now to add your pixel to this plugin, you’re gonna navigate down to
the Official Facebook Pixel and click Settings. Now, funny enough, this
plugin is not gonna ask us for that entire string
of letters and numbers that make up our Facebook code. Instead, what they’re looking for is this string of numbers
beside the fbq(‘init’, and so when we try and click here to copy and paste that, it’s going to copy and
paste the entire code. So a quick workaround is coming up to the URL at
the top here, this permalink, and grabbing the pixel_id. The numbers after pixel_id=. So we’ll go ahead and highlight that, and click copy to then
bring that over to WordPress to paste in your pixel ID. Go ahead and save those
changes to your website. And that’s it, it’s
really as simple as that! Your Facebook pixel is installed, and we’ll check if it’s
working in just a second. But now, you can track your
website visitors’ behavior to measure your ROI, improve your ads and retarget
people in the future. So how do we know if
it’s actually working? You’re gonna google the
Pixel Helper for Chrome. Now this is for the
Chrome browser, not Safari or you crazy Internet Explorer types. We’ve also linked it in
the description below. Once you’re on the Facebook Pixel Helper, all you have to do is click Add to Chrome and then add the extension. Now you have this handy little tool to confirm if your ads are working. Now when you go to a website that has the Facebook
pixel installed correctly, this little icon is going
to go from gray to blue to indicate that there is a pixel present. And when you click it, the last thing that you want to do is confirm that there
are green check marks beside your pixel events. Now if you see any other color but green lit up on the Facebook Pixel Helper or any errors flashing on the screen, I have an article that can help you decode what potentially could be
happening with your pixel. You could check that out
in the description below. So now that your Facebook
pixel is installed, you’re ready to continue on in your Facebook advertising journey, and we want to make that easy for you, so check out this playlist
of incredible videos to help you master Facebook advertising. And in this playlist, you’re gonna find tons of other amazing
content from other experts about mastering the Ads Manager, learning which metrics matter most, and even how to setup simple ad campaigns for just a few dollars a day.

7 Replies to “How to Setup Your Facebook Pixel and Add it to WordPress”

  1. OK, thank you I now know where to find my pixel. Will go post haste and find it again. If you have more than one Business Page do you need a Pixel for each one?

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